BELLWAY

website • PACKAGING • editorial strategy • retention • social media

Gut health isn’t exactly the first thing on millennials’ minds. According to Bellway, it should be. I work with this startup direct-to-consumer fiber supplement company to inform audiences about the benefits of a healthy gut, while promoting their all-natural, organic products using an approachable voice.

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SLIDE: CHAT STORIes

editorial strategy • website • social media • CREATIVE DIRECTION

Slide was the first in a series of mobile apps I helped to launch, publishing romantic fiction stylized as text messages between characters. I developed and executed the editorial strategy, which entailed establishing a database of over 30 writers and screenwriters from whom I commissioned content, editing copy, and producing the stories. I also wrote promotional copy targeting African-American millennial women, and advised on creative direction.

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SHADES: CHAT STORIES

editorial strategy • website • social media • CREATIVE DIRECTION

Shades was the second in the series of mobile apps I helped to launch, this time targeting women aged 25+. As I did with Slide, I developed and executed the content strategy, wrote all copy associated with the app, and advised on creative direction.